250416 Winter for Mamonde

• [hankyung.com](https://www.hankyung.com/article/2025041644031)

  *machine translation: (only relevant parts)*

  >**34 Years of Launching Mamonde…Reorganizing into a ‘High-Efficacy Portfolio’ tailored to Gen Z skin with the vitality of blooming flowers**

  >Mamonde, which is celebrating its 34th anniversary this year, has been reborn as a new brand in line with the changing trends of the times and has built a solid historical reputation. In October 2023, it was rebranded as a brand that pursues beauty that blooms with the power of ‘Hyper Flora’. This is because even the same brand must constantly change in line with the changing times to maintain its brand value…

  >…It also changed the model. During the rebranding, it selected ‘Winter’, a member of the girl group aespa, as its model. It inherited the heritage of the early days of its launch in 1991, which pursued an independent and proactive female image, while at the same time enhancing the brand’s appeal through a new model that young consumers can relate to.

Comments are closed.