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Hanwha Investment: "SM Entertainment Expected to Increase Profitability Starting This Year, with Debut of New Domestic Boy Group"

[Business Post] SM Entertainment is expected to focus on increasing operating profit this year by leveraging existing resources…

For existing idols, aespa is expected to continue expanding into the US market to extend their group life cycle. NCT 127, which had been attracting an average of 10,000 attendees per show before the pandemic, is also expected to focus on concert-focused US activities.

Groups such as RIIZE, NCT Wish, and Hearts2Hearts are expected to continue focusing on the Asian market, Japan. From an investment return perspective, they are expected to pursue a more rational expansion strategy in Asia than in the US.