(machine translation)
Yuhan Kimberly announced on the 19th that it selected K-POP group aespa member 'Winter' as the model for its women's products brand 'White.'
Yuhan Kimberly said that Winter, who is refreshing and lively, fits White's cool and clean brand image the best. Just like the name Winter, which means winter, it is expected to spread synergy so that people can feel cool with the 'White' brand even in the summer.
An advertisement campaign to accompany Winter is also being prepared. With the launch of the new product White's 'Stay Cool', the concept is 'Winter's cool choice that met summer' and a cooling sheet will be applied to convey the unique feeling of White's 'Stay Cool' that delivers a cool feeling even during menstruation in the summer.
White's new product 'Stay Cool' advertisement with Winter will be released in May. In addition, White will hold various summer events where you can experience White's 'Stay Cool' products through the brand Instagram and its women's wellness app Daldabang.
A White representative said, "We will carry out various marketing activities with Winter to convey a cool feeling during the hot summer," and added, "Please show a lot of interest and anticipation for the meeting between White and Winter and the new 'Stay Cool' sanitary pad."
Winter said, "I am very happy to be working with White as a model," and added, "Please show a lot of interest in the cool combination that White and Winter will present this summer."
