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SAMG Entertainment-SM Entertainment, 'aespa' 'Hearts2Hearts' New Teenieping Characters Appear

On the 12th, global IP content company SAMG Entertainment announced that it will begin full-scale IP collaboration with global representative K-POP company SM Entertainment artists aespa and Hearts2Hearts. SM Entertainment artists will be Teenieping-ized, centering around SAMG Entertainment's representative IP 'Catch! Teeny Ping', and various contents and goods will be sequentially released in June.

This collaboration is a project to reinterpret each member of aespa and Hearts2Hearts as characters in the Teenieping worldview. 'Teenieping X aespa', which will be revealed first, will be born as two types of new characters in the Teenieping worldview that match the individuality of each member, which will be officially revealed through both companies' official SNS around the time of aespa's comeback on the 27th. The 'Teenieping X Hearts2Hearts' collaboration characters will also be revealed in June, and collaboration is expected to unfold in various areas such as collaboration-related content and MD.

The collaboration between the two companies goes beyond simple content and goods production and expands to an all-round business spanning content, IP, music, and MD as part of the OSMU (One Source Multi Use) strategy. Through this collaboration, SAMG plans to significantly expand the IP utilization age group from the existing main target group of children aged 4-7 to the MZ generation, while also fully advancing into the Northeast Asian and Southeast Asian markets centered on the domestic fandom.

A SAMG Entertainment official said, "This collaboration with aespa and Hearts2Hearts will be another bridgehead for SAMG's representative IP 'Catch! Teenieping' to expand into a global character that spans all generations," adding, "Even after the release of the music video and content, we plan to continuously present content through both companies' SNS and expand our connections with fandoms."

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  • Winter sang the OST 'The First Moment' for the the franchise movie before 'Heartsping : Teenieping of Love'