260223 Karina has been selected as Sprite’s advertising model for the second consecutive year

• [source](https://www.news1.kr/industry/distribution/6079176)

  (machine translation)

  >Coca-Cola, the distributor of Sprite, announced on the 23rd that it has selected Karina from the girl group aespa as its model for the second consecutive year. The company explained that Karina’s trendy yet cool charm synergized with Sprite’s refreshing and tangy flavor, drawing significant consumer attention.

  >Sprite plans to further strengthen its position as the world’s leading cider brand through a refreshed visual and campaign with Karina. Last year, Sprite launched online and offline promotions with Karina, including a summer campaign and the “Water Bomb 2025 Seoul” campaign.

  >This year, the company plans to continue various advertising activities, including the Spicy campaign, which showcases the appeal of Sprite. Sprite also unveiled a design that emphasizes the refreshing feel of the lemon-lime flavor, with a bold vertical logo placement and design elements that emphasize the refreshing feel of the lemon-lime flavor.

  >Meanwhile, Sprite plans to release a commercial this month highlighting the synergy between Karina and spicy foods.

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