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Q1. What are your thoughts on joining the new chapter of the ‘Beauty and the Bag’ campaign?
🦋: It is a true honor to join the Gucci family. Thanks to the warm care shown by the Gucci team and all the staff during the shoot, I was able to work happily. I still use my Paparazzo bag frequently these days, and every time I see it, the positive energy from that time comes to mind, making me feel good.
Q2. ‘Beauty and the Bag’ speaks to the instinctive connection between objects and desire. What special meaning does a bag hold for you?
🦋: As the campaign suggests, a handbag is not just a simple object to me. It is closer to a presence naturally connected to my daily life. I think of it as a way to express my instinctive yearning for beauty and my inner desires honestly and stylishly.
Q3. Please share any memorable moments or episodes from the campaign shoot.
🦋: We filmed the very next day after attending the Met Gala the day before. From the Met Gala to the campaign shoot, Demna and the entire Gucci team took meticulous care of my well-being. Thanks to that, I felt like we grew closer. Seeing everyone approach the shoot with such passion, showing no signs of fatigue despite their busy schedules, gave me a great deal of energy as well.
Q4. In the images for this campaign, Ningning displays both intense and natural charms simultaneously. Was there a specific mood or inspiration you referenced while shooting?
🦋: Rather than forcing something out, I wanted the bag and me to feel like one naturally. Instead of referencing a specific mood, I tried to be true to myself in every moment. I think the intensity wasn't something I intentionally created, but rather a result that naturally followed when I surrendered to the energy of the set.
Q5. What do you think is the most appealing aspect of the Gucci Paparazzo bag, the star of this campaign?
🦋: I think its greatest charm is its versatility; it possesses a classic design yet naturally fits into any look. It is something I often feel while using it myself: it is a bag that possesses a luxurious texture, a beautiful silhouette, and practicality, while retaining Gucci’s signature atmosphere that remains unchanged over time.
Q6. What do you consider most important when choosing a bag?
🦋: Design, practicality, and texture are all important. So much so that I cannot give up on any of them. If I had to pick one more thing, I think it would be whether I can keep it for a long time. I am drawn to bags that are timeless and look stylish no matter when I carry them. In that sense, the Gucci Paparazzo bag fits my taste perfectly.
Q7. What is the difference in style between Ningning on stage and Ningning in everyday life?
🦋: On stage, I tend to show a more intense and visual style to match the concept of the song and the performance. On the other hand, in my daily life, I enjoy wearing comfortable yet minimal styles. Sometimes, I also try bold and witty styles like Demna.
Q8. If you had to choose the most meaningful moment while working as a Gucci Global Brand Ambassador, what would it be?
🦋: Every moment I’ve spent with Gucci is precious, but the most unforgettable experience was my first ever Met Gala. The process of creating a one-of-a-kind custom Gucci dress made exclusively for me, and the moment I stood on the red carpet wearing it, will remain in my memory for a long time. It was also special to be able to have an in-depth conversation about fashion with Demna at the subsequent Met Gala dinner. I hope to continue creating many more memories with Gucci in the future.
Q9. What are some new charms or values of the brand that you have discovered while working with Gucci?
🦋: The biggest charm of Gucci is that while it possesses a long heritage, it does not remain confined within it. It was impressive how they reinterpret various codes from over 100 years of history to suit the present era. I felt that this sense of balance—respecting tradition while never being afraid to try new things—resembles the direction I pursue in my music and on stage. I also believe that the 'Gucciness' that Demna talks about is closer to an attitude and spirit rather than a specific style. Above all, the strong sense of family bond is also special.
Q10. Fashion is a language that expresses oneself. What style best describes the current Ningning?
🦋: Gucci. (Laughs) It is difficult to define fashion with a single word, but I think the synergy created when the attitude of the clothes meets the attitude of the person is the most important. I think the most perfect synergy is created when my own energy is added to Gucci's unique design codes.
Q11. What is your driving force that allows you to maintain confidence despite your busy schedule?
🦋: Music, fashion, love. And the beauty of the world I haven't seen yet.
Q12. What new side of you do you hope fans will discover through this campaign?
🦋: A wild beauty. (Laughs)
Q13. Please tell us about any projects you would like to challenge with Gucci in the future or any moments you dream of.
🦋: As a member of the Gucci family, I am already looking forward to every moment we will create together. I want to work on various projects together, and someday I’d love to try a really hip collaboration that combines my musical style with Gucci’s vibe. (Laughs) And I definitely want to walk the Gucci runway at least once.