(machine translation)
The Red Dot Design Award is a globally prestigious awards ceremony organized by the Design Center of North Rhine-Westphalia in Germany. It is considered one of the world's top three design awards, along with iF and IDEA. The main award is given to projects possessing excellent design quality, based on a comprehensive evaluation of a product's form, function, and innovation.
Aespa's single 'Dirty Work (Dirty Case Ver.)' is characterized by extending aespa's virtual and future-oriented brand identity into physical objects in the real world. Through visual language such as the Blackletter typeface and cross-shaped graphics combined with the typeface, they embodied an independent attitude in a tangible structure, expressing independent solidarity and resolute determination.
SM introduced the concept by stating, "In addition, the tin case, which is the core of the album, was designed to go beyond the role of a mere outer shell and become a 'physical artifact' that can be carried daily. Through this, the package was completed not as a disposable consumer good, but as an object embodying the beliefs of the brand aespa."
Furtermore, aespa previously received the main award in the User Experience (UX) – Packaging UX category at the German 'iF Design Award 2022' for their first mini-album, 'Savage (P.O.S. Ver.)'.
